How to Overcome CRM Data Integration Challenges in Health Insurance Direct Mail Marketing
by Tom Boyle on January 16, 2025
Accurate and timely health insurance direct mail campaigns rely heavily on seamless CRM integration. Without proper data flow, issues such as mapping errors, delays and compliance risks can disrupt member communications. These challenges not only waste resources but also result in mis …
How to Run a Successful Health Insurance Retention Program With Direct Mail & Print Marketing
by Tom Boyle on January 16, 2025
Retention is crucial for success in the health insurance industry. Maintaining strong relationships with members ensures renewals, reduces churn and drives long-term member satisfaction. While digital channels continue to expand, direct mail and print marketing offer a reliable, trust …
Meet The Team: Patricia Bolen
by Jeremy on January 13, 2025
Production Coordinator Years at Heeter: Celebrates her first anniversary in February 2025 As a production coordinator for a large health insurer, Patricia is a key member of Heeter's client team at the 701 building. You won’t often find her at her desk—she’s constantly on the move, en …
Streamline Your Manufacturing Operations by Outsourcing Print and Fulfillment Services
by Tom Boyle on October 11, 2024
As a leader in the manufacturing industry—whether you're a tire manufacturer, a producer of industrial tools or a safety equipment supplier—you know that efficient operations are key to maintaining a competitive edge. But with ongoing market expansion and limited labor resources, your …
Meet The Team: Matt Sedlak
by Jeremy on September 15, 2024
Meet the Team: Matt Sedlak Years in Print Industry: 20 Years at Heeter: 2 by way of the acquisition of Laurel Print & Graphics Matt has worked in every aspect of large-format print since graduating from college 20 years ago. We are excited that he is currently in training to move …
6 Innovative Large-Format Fabric Printing Solutions That Elevate Your Brand
by Tom Boyle and Lara Kovalchuk on August 8, 2024
Today more than ever, businesses constantly seek innovative ways to stand out and leave lasting impressions. Large-format fabric printing has emerged as a versatile and impactful solution that more than meets these needs. From stunning banners to elegant displays, fabric printing offe …
How Large-Format Printing Can Transform Your Retail Branding
by Tom Boyle and Lara Kovalchuk on August 8, 2024
Branding in retail is crucial. It's more than just logos or slogans; it's the entire experience customers have with your store, from visual elements to emotional connections. In a competitive market, effective branding can set you apart, attract customers and drive sales. One transfor …
6 Ways Direct Mail Maximizes the Effectiveness of Your Healthcare Communications
by Blake on July 11, 2024
Healthcare providers grapple with a myriad of challenges to effectively communicate with patients. Amidst an era dominated by digital platforms, the task of cutting through the noise of information overload becomes daunting. Patients, inundated with emails and online notifications, of …
6 Ways to Enhance Workplace Safety Signage for Manufacturers With Large-Format Printing
by Lara Kovalchuk on June 26, 2024
Safety signs are a critical element of a company’s safety culture and regulatory compliance. The Occupational Safety & Health Administration reports that improper hazard communications standards or lack of safety signage are the second most-cited workplace violations and the third …
Meet The Team: Eric Tomikel
by Heeter on June 26, 2024
Position: PreMEDIA Years at Heeter: 21 Years in Print Industry: 42 In his 40 years of pre-press work, Eric has seen many ways to take client art work and prepare it to most effectively print on the presses. He started on drafting tables in the 1980’s (just after he graduated from The …
