Print Marketing Inspiration from 2020
by Jeremy on January 20, 2021
By Nicholas Pearson, Published by Domtar Paper
Linkedin Enables Admins to Invite Connections to Follow Business Page
by Jeremy on December 27, 2020
Marketers have long sought to grow their Business Page’s Follower base to ensure their messaging is reaching their audience (customers, prospects and others). Building this Follower base can be a time-consuming task.
Direct Mail with Print Enhancements
by Jeremy on November 12, 2020
Introduction Direct marketing campaigns can vary widely in quality, encompassing everything from unimaginative and generic junk mail to highly targeted and personalized initiatives. The former has been rightfully tagged with unflattering nicknames like “spray & pray” and “carpet b …
Heeter President Featured on Inkjet Summit Keynote Panel [Video]
by Jeremy on October 28, 2020
Kirk Schlecker led off the Inkjet Summit 2020’s Keynote User Panel titled “Inkjet – It’s About Adding Value.” Moderator Barb Pellow interviewed Schlecker (between 1:49-15:09 in the video below) on the evolution of Heeter’s 75-year-old business, its selection, and use of inkjet presses …
Heeter Named 2020 Top Workplace
by Jeremy on September 20, 2020
In a list that was published in a special section of the Pittsburgh Post-Gazette on September 20, 2020, Heeter was named as one of the Top Workplaces in the Pittsburgh region.
Restaurants Adjust Operations to Changing Regulations
by Jeremy on July 21, 2020
It’s been an ever-changing world for restaurants in the summer of 2020. Closings, re-openings, and reductions to usable space have become the norm. Restaurants need to adapt to stay operating.
8 Tips for Hosting Effective Virtual Meetings
by Jeremy on May 29, 2020
By NAPCO Media Virtual meetings are the new normal among printing companies as stay-at-home orders remain in place. Many print service providers are using online collaboration tools like Zoom, Microsoft Teams and GoToMeeting to stay in contact with staff and customers. Given the incre …
4 Strategic Ways to Strengthen your Enrollment Funnel
by Jeremy on March 6, 2020
At Heeter, we work with a number of educational institutions that look to better engage with their audiences: students and alumni, in particular. We think this article from Blackboard covers some important points on supporting this effort.