Have You Considered Retargeting with Print? (Yes, Print!)
by Jeremy on September 1, 2021
Have you ever been browsing a retailer’s site and started seeing the products you browsed beginning to show up everywhere you go online? Ads start showing up on Facebook or Instagram. They pop up along the top or on the side of the screen as you browse your email.
5 Reasons to Invest in Personalized Print Over Time
by Jeremy on August 6, 2021
No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print. Here are five reasons to focus on recurring personalized …
2021 Heeter’s Commitment to Sustainability
by Jeremy on August 1, 2021
Our Policy Heeter recognizes that environmental responsibility is integral to world class printing, direct mailing, fulfillment, and technology productions and applications. We are committed to being a positive and creative force in the protection and enhancement of the environment in …
Got a Value Proposition? Here’s Why You Should
by Jeremy on July 26, 2021
Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail piece, blast an email, or design packaging for their products. How do they do that? It starts with cr …
Want Better Direct Mail Copy? Tighten It Up!
by Jeremy on July 14, 2021
What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of copy used in direct mail piece …
Meet Our Team: Sydney Chromack
by Jeremy on July 6, 2021
Position: Project Manager on storefront and security projects
Want Marketing Success? Don’t Do This!
by Jeremy on July 5, 2021
We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their experience!
Meet Our Team: Chris “Mr. 300” Leduc
by Jeremy on June 17, 2021
Position: VP of Manufacturing, Estimating and Oversaw Production.
Put the Power of Color to Work for You
by Jeremy on June 13, 2021
When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color does a lot of things, including:
