Fulfillment Improvement to Respond Faster

Challenge

Viatris mailed these sales materials from a Texas-based warehouse whose main focus was the distribution of its pharmaceutical products. Because of the high volume of product orders, the sales materials were only sent on a monthly basis. This delay between request and shipment of marketing materials caused challenges for the sales team. Plus, the sales team often did not know when to expect the shipments.

Solution

Heeter proposed that the sales materials be distributed from Heeter’s fulfillment center with a quick turnaround. A web storefront was set up so salespeople could place their own orders. Plus, Heeter employs a rotating stock process in its fulfillment center in order to keep costs low.

Result

After a series of tests with the sales team who love the new responsive process, Viatris’ materials are distributed from Heeter’s facility. All Viatris sales materials are shipped within 48 hours. And the salespeople can track where their materials are at any time.