We all know Giant Eagle…this retailer is one of the largest advertisers in the region and is a big believer in direct mail programs that drive customers into its stores.
Challenge
The chain’s goal is to leverage its sophisticated customer database with highly effective direct mail campaigns to impact store sales. Yet, Giant Eagle wants to be sure that the new breed of digital presses presents its variable data and product images in an attractive, compelling way to its customers.
Solution
Giant Eagle has embraced Heeter’s new Ricoh VC60000 Inkjet Web Press, a 4 color high speed variable digital platform to print personalized direct mail pieces in large scale.
Results
Heeter’s innovative inkjet web platform has enabled Giant Eagle to stay within budget while significantly increasing the number of targeted direct mail campaigns with variable coupons impacting store traffic in a meaningful way.
